Bluebird Cargo operates six freighter aircraft, two B737-400s and four B737-300s. Bluebird Cargo operates several aircraft on a wet-lease basis for other airlines and for some of the major global express parcel service companies. General cargo services are offered to freight forwarders and large shippers to and from Iceland on daily, scheduled services. Bluebird Cargo is the first European Airline to operate Boeing 737-400 converted freighters. In 2007 the company spent a considerable amount on conversions, modifications and maintenance to prepare the fleet for future contracts.
Bluebird Cargo has carved out a niche for itself in operating short-haul freighter flights in time sensitive markets within Europe. As such, the company enjoys a fairly favourable market position and serves three out of the four largest integrators in the world. The target customer group consists of express service companies, post offices, and airlines operating their own overnight networks within Europe.
The air cargo sales function of Bluebird Cargo in Iceland dates back to 1994 and during 2007 the company has focused on providing local sales and marketing representation for airlines such as Cargolux Airlines, UPS Air Cargo and others. Through these companies, Bluebird Cargo has obtained valuable access to the world-wide air cargo networks of some of the world’s leading airfreight companies. Using these networks, Bluebird Cargo is able to offer the Icelandic market reliable and fast access to and from almost any major destination in the world.
Most leading experts agree that the global air freight market will grow rapidly in the coming years. Air freight is projected to grow considerably faster than the passenger side of the industry. The future growth strategy of Bluebird Cargo is based on a twopronged approach to the market. On the one hand, the company will continue to grow with the Icelandic air freight market, building on the strengths outlined above. On the other hand, there is tremendous potential in providing aircraft and air freight capacity to the various segments of the air freight industry, including wet lease services to other airlines, contract operations for freight forwarders, and dedicated services to postal services and express parcel corporations.